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Why was the Behavior DNA Discovery Process Developed?

Last Updated: May 09, 2018 03:18PM EDT
Business DNA was developed to help leaders “know, engage and grow” every employee for improving talent management, building enhanced relationships and unlocking human potential. Using behavioral data for matching advisory teams, customers, goals, and solutions to build a customer-centered business which is compliant and out-performs.

Independent research shows the Business DNA behavioral intelligence solutions lead to:
  • Solving 87% of business issues, which are hidden as they are people related
  • Improved employee productivity by up to 40% and team productivity by up to 70%.
  • Identifying the 5% of employees who are potentially rogue, costing 5% of revenue in losses per year.
  • We recognized that in order to set individuals up for success there needed to be a greater understanding of their communication style and inherent decision-making biases.


Introduction to Business DNA Video

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