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Does Financial DNA help advisors address the DOL’s fiduciary ruling?

Last Updated: Jan 19, 2017 03:54PM EST
Yes. The DOL definition of a fiduciary demands that advisors act in the best interests of their clients, and to put their clients' interests above their own.
  • The Financial DNA Discovery Process is the next generation of behavioral discovery capturing all dimensions of a client’s financial personality by utilizing the most academically sound psychometric systems.
  • We strongly advocate this approach because it provides a more accurate measurement of who the client is and therefore the best starting point for any discussions about important life and financial decisions, and longer term education and development.
  • The Financial DNA reporting system provides insights on how best to communicate, framing relevant information on the client's terms.
  • These insights increase the client's chances of understanding the advice or recommendations and can reduce the impact of behavioral biases triggering irrational decision-making by both the client and the advisor.

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